A research and knowledge-sharing platform exploring the relationship between color, space, and perception.
COLORI URBANI was founded on the belief that color is a design tool, capable of interacting with space, altering its perception, shaping identity, and influencing how people interpret and experience it.
A project that brings together research, visual culture, and technical expertise, exploring color through its connections with design, architecture, neuroscience, and urban transformation.
We observe international experiences and emerging scenarios, investigate new visual languages and design approaches, and relate them to a clear vision: to move beyond color as a decorative element and explore its perceptual, identity-building, and transformative potential.
OUR MISSION
Promoting a new culture of color in urban spaces.
For too long, color has been treated as a final consideration in the design process, largely determined by budget. COLORI URBANI aims to help move beyond this perspective, promoting an approach in which color becomes an integral part of the design process and of the relationship between people and space.
Our mission is to foster greater awareness of its perceptual, functional, identity-building, and emotional potential, creating connections between research, design culture, international experiences, and real-world applications.
To observe, investigate, and share knowledge, bringing color increasingly to the heart of urban space design.
OUR APPROACH
Behind every transformation lies a process of research.
Observation, analysis, and experimentation guide our approach. We study the context, the ways in which people experience and perceive spaces, international practices, and the relationships between color, environment, and behavior.
We bring visual culture, design, scientific research, and technical expertise into dialogue to build an ever-evolving body of knowledge that can be translated into in-depth analysis, case studies, and design applications.
Research thus becomes the meeting point between vision and design, between what we observe and what we can transform.
OBSERVE
Read the space and understand the people who experience it.
EXPLORE IN DEPTH
Investigate the relationships between color, perception, and behavior.
DESIGN
Transform research into visions and design solutions.
SHARE
Share knowledge, experiences, and new perspectives.
WHERE COLORI URBANI COMES FROM
From design experience to a new culture of color.
COLORI URBANI grew out of DO MORE’s experience, a creative studio specializing in the design and implementation of interventions for urban, sports, and recreational spaces.
Working closely with places, materials, and people on a daily basis has led us to view color from a broader perspective: not simply as an aesthetic component, but as a tool capable of influencing perception, shaping identity, and transforming the experience of space.
From this awareness, COLORI URBANI was born: a project dedicated to research, in-depth exploration, and the dissemination of color culture, open to dialogue with international experiences, disciplines, and references.
URBAN COLLECTION brings together a selection of interventions created by DO MORE and represents the connection between research and application: projects in which color, design, and technical expertise take shape in space.
TECHNICAL PARTNER
Global expertise, technical support, shared vision.
The collaboration with MAPEI, an international group and a global leader in Resilient and Sport Line systems, represents a strategic asset that supports COLORI URBANI in its growth, contributing to the development of increasingly ambitious and complex interventions.
The collaboration goes beyond the supply of products: specialist consultancy, substrate analysis, definition of application systems, and selection of the most appropriate solutions support the different stages of each project, combining DO MORE’s creative vision with MAPEI’s research, innovation, and technical expertise.
MAPEI is also the Technical Partner of COLORI URBANI, extending the collaboration into research and design culture and exploring the relationship between color, materials, surfaces, and urban space.
Design vision and technical expertise come together to transform color into a structural, identity-defining, and enduring element of the project.
RESEARCH AND PROJECTS
Observing what is happening to envision new possibilities for urban spaces.
COLORI URBANI’s research is driven by the observation of experiences, projects, and emerging approaches from around the world. Through News from Around the World and Case Studies, we select and explore content that broadens perspectives on the relationship between color, space, and perception.
An ever-evolving observatory designed to identify emerging languages, connect diverse experiences, and foster a stronger culture of design.
STAY TUNED
The research continues
Follow COLORI URBANI on social media to explore new projects, case studies, international references, and insights into the role of color in transforming urban spaces.
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CONTACTS
For information, further insights, or opportunities to exchange ideas, we are always open to dialogue and new collaborations.