NATIONAL CONFERENCE
Color as Infrastructure for the Contemporary City
DATE
TUESDAY, OCTOBER 6, 2026
LOCATION
MAPEI STADIUM – REGGIO EMILIA
TIME
10:00 AM – 6:00 PM
CREDITS
6 CFP FOR ARCHITECTS
A day of discussion on the role of color, sport, and design in the transformation of contemporary public space.
THE CONFERENCE
Sport, color, and design as tools for urban regeneration.
Sport is a driving force and catalyst for urban regeneration, social inclusion, and the enhancement of local communities. Sports courts, playgrounds, sports plazas, and public spaces are no longer simply places for physical activity, but infrastructures capable of shaping identity, improving quality of life, and fostering new forms of social interaction.
Within this context, Colori Urbani is a project promoted by Bolina Ingegneria, DO MORE, and Mapei, proposing a new interpretation of color as a design and functional element capable of transforming surfaces and urban spaces into recognizable, accessible, and vibrant places.
Organized by Sport&Impianti at Mapei Stadium, the conference represents the first public forum dedicated to these themes, bringing together institutions, public administrations, designers, industry representatives, and the academic community.
The aim is to promote a new model for cities, in which sport, color, technology, and the quality of public space become tangible tools for urban regeneration, local development, and the creation of increasingly inclusive and sustainable services.
THE PROGRAM
A day of discussion bringing together institutions, design, research, and industry.
10:00 AM – 10:30 AM
10:30 AM - 10:40 AM
Fabio Passoni (Sport&Impianti)
Opening Remarks, Introduction and Institutional Greetings
10:40 AM - 10:50 AM
Simona Giorgetta (Sole Director, Mapei Stadium)
Mapei Stadium’s Commitment to the Local Community and Culture
10:50 AM - 11:10 AM
Andrea Lorenzi (Mapei Stadium – Stadium Manager)
The Home of Sport
11:10 AM - 11:30 AM
Sport&Impianti
The Use of Color in Sport and Landscape Design
11:30 AM - 12:30 PM
Round Table – Sport as Infrastructure for Urban Development
12:30 PM - 1:00 PM
1:00 PM - 2:30 PM
Light lunch
2:30 PM - 3:00 PM
Fabio Passoni (Sport&Impianti)
Resumption of Proceedings and Discussion
3:20 PM - 3:40 PM
Marco Cattuzzo (Mapei Sport System Technology)
Tecnologia per lo sport e il paesaggio
3:40 PM - 4:00 PM
Valentina Martinoli (DO MORE)
Neuroscience and Color
4:00 PM - 5:00 PM
Round Table – Territory, New Services and Tourism
5:00 PM - 6:00 PM
Mapei Stadium Tour
Light show
*Invited speakers, pending confirmation. The program is subject to change.
WHERE COLORI URBANI COMES FROM
From design experience to a new culture of color.
COLORI URBANI grew out of DO MORE’s experience, a creative studio specializing in the design and implementation of interventions for urban, sports, and recreational spaces.
Working closely with places, materials, and people on a daily basis has led us to view color from a broader perspective: not simply as an aesthetic component, but as a tool capable of influencing perception, shaping identity, and transforming the experience of space.
From this awareness, COLORI URBANI was born: a project dedicated to research, in-depth exploration, and the dissemination of color culture, open to dialogue with international experiences, disciplines, and references.
URBAN COLLECTION brings together a selection of interventions created by DO MORE and represents the connection between research and application: projects in which color, design, and technical expertise take shape in space.
TECHNICAL PARTNER
Global expertise, technical support, shared vision.
The collaboration with MAPEI, an international group and a global leader in Resilient and Sport Line systems, represents a strategic asset that supports COLORI URBANI’s growth and the development of increasingly significant and complex interventions.
The collaboration goes beyond product supply: specialist consultancy, substrate analysis, definition of application systems, and selection of the most appropriate solutions support the different stages of each project, combining DO MORE’s creative vision with MAPEI’s research, innovation, and technical expertise.
MAPEI is also the Technical Partner of COLORI URBANI, extending the collaboration into research and design culture and exploring the relationship between color, materials, surfaces, and urban space.
Design vision and technical expertise come together to transform color into a structural, identity-defining, and enduring element of the project.
STAY TUNED
The research continues
Follow COLORI URBANI on social media to explore new projects, case studies, international references, and insights into the role of color in transforming urban spaces.
Our social channels:
CONTACTS
For information, further insights, or opportunities to exchange ideas, we are always open to dialogue and new collaborations.
RESTA CONNESSO
La ricerca continua
Segui COLORI URBANI sui nostri social per esplorare nuovi progetti, casi studio, riferimenti internazionali e approfondimenti sul ruolo del colore nella trasformazione dello spazio urbano.
I nostri canali:
CONTATTI
Per informazioni, approfondimenti o occasioni di confronto,
siamo sempre disponibili al dialogo e a nuove collaborazioni.